A good company does not need a (good) logo to be successful. But a strong brand needs a strong appearance to be recognizable and to stand out from competitors. Logo design has always been a my main focus of my design development. An individual logo can spontaneously inspire or briefly give pause. It doesn't always have to be a detailed illustrated figurative mark, a strategically placed and distinctive wordmark is often the best solution.
A good company does not need a (good) logo to be successful. But a strong brand needs a strong appearance to be recognizable and to stand out from competitors. Logo design has always been a my main focus of my design development. An individual logo can spontaneously inspire or briefly give pause. It doesn't always have to be a detailed illustrated figurative mark, a strategically placed and distinctive wordmark is often the best solution.
